Writers need Readers. Period. End of story. They’re our bread and butter. As long as they One Click, flip the pages, and Rate and Review, we can write. They make what we do possible. And the interest — hopefully the continued interest — they show in our work affords us the LUXURY of doing what we do.
They should be treated with gratitude, respect, and, yes, patience.
If you’re lucky, if you’re VERY lucky, your readers will forge a relationship with you. Will feel they’re welcome to reach out with questions and praise. Will feel, on some level, that you CARE about them, sincerely, and that you APPRECIATE their interest and support. And if you’re very, very lucky, readers will enjoy your work so much that they want to see you succeed. Perhaps even have some kind of vested interest in seeing you do well. Will CELEBRATE with you as you do better and better. Will tell their friends about you. Urge their friends to buy your work and read it and review it.
And, my god, guys, that right there is the Holy Grail for writers. Really. Readers being so engaged that they, via the oh so powerful Word of Mouth, get out there, sing your praises, and, essentially, do your marketing for you.
But that’s a double-edged sword.
When Readers become that engaged, they’re working with a narrative of Who You Are. Or, more accurately, Who They Believe You Are. A narrative you help create, by the way, with social media, quick emails, blog tours and interviews.
Now, if the narrative is good — Oh my god, Jonathan is so freakin’ cool. I love his work! — you’re golden. But if the narrative is bad — Wow, Jonathan is such a douchebag. I can’t stand that guy and wouldn’t read Proseuche if it was the last book on earth — it’s really, really, really bad.
Of course the narrative can change. If you’re going from Douchebag to Golden, congrats. Takes a lot of work, a lot of humility and apology, the repairing of an image and the forging of a lot of trust, but it can be done.
But what happens if you pull a Chelsea Cain (I refuse to link her because, as she herself said, you can Google it yourself), go on a social media rant about all the “inane” questions you get from readers and how you are, in essence, not the readers’ bitch, dig the hole deeper by being utterly unapologetic about how ungrateful you sound, and, in the space of an afternoon, completely change the narrative of Who You Are?
Well, you’re fucked.
Because, and this is something her Publisher gets that she still doesn’t, there are now a whole bunch of readers who have as an introduction to her this Angry Facebook Rant reeking of a sense of entitlement and a lack of gratitude. And who knows how many people who were familiar with her, who’d read her books, and were perhaps looking forward to the new one, have now decided NOT to One Click because, really, if she’s not going to appreciate their support, why should they?
Besides, there are so many OTHER authors to support. Authors who are nice. Who appreciate them. Who WANT their support. Who still NEED them.
Of course some will say Hey, people are talking about her and that’s a good thing.
But is it? Having people know you as someone who didn’t appreciate their readers — now, I’m not sure that’s how Miss Cain actually feels, but that’s the NARRATIVE that’s being discussed and lodging itself in the minds of readers — and who was generally unpleasant about the whole thing is somehow going to help her in the long run?
Let’s ask Faye Dunaway how well that works. (hint: not very well)
Point is, a history as a bestseller doesn’t exempt you from being gracious and polite. From APPRECIATING those who choose to One Click and show their support. And if their questions are REALLY that inane and troublesome, then get off your ass, set up an automated email response that addresses those most frequently asked — Hugh Howey has one that’s humorously apologetic for being “from a robot”, witty, engaging, sincere and, best of all, informative — and maybe update your website, showing the number of the book in the series instead of assuming readers will figure it out by reading the synopsis.
But, for god’s sake, if you’re feeling THAT stressed and THAT angry, turn Facebook off, close the computer, and WALK AWAY!!!
Because bitching about your readers is one surefire way to completely screw up Who They Think You Are and implode a career in 5, 4, 3, 2 …