Okay, I love La Twitter. Love it. Love joking around, reaching out, saying Hi, sending support and congrats and whatnot. Love that I’ve made some solid business connections and a few fairly good friends. Love that those I Follow are directors and producers and actors and dancers and writers and teachers and painters and sculptors and ordinary Joes and Jills who have a rollicking sense of humor. And I love that Twitter has the potential to be a very powerful marketing tool.
Do I Tweet excerpts to this blog? My new book? Interviews I give? Yes, yep, and hell yeah. Are they on constant rotation? God no. Do I actually get on and talk with people? OF COURSE! And that’s why Twitter has been such a success for me.
If you take a moment to dig beyond the black pixels on white and dive into the heart of what it COULD be, Twitter has a lot to offer IF it’s used smartly.
Give me a sec while I pull on my Bitchy Britches …
What I hate — HATE — is having my TimeLine filled with Authors spamming me links to their books. “Riveting read”? I could care less. “Better than Clive Cussler”? Good for you. “Best book I’ve EVER read!”? Somehow I just don’t believe your Aunt Sally. “The next Stephen King”? Probably not.
Listen, I understand the desire to market. In the self-pubbing world, it’s an absolute necessity. How else will we find our audiences? But how effective will you be if your marketing degenerates into thoughtless bullshit that annoys your Followers and alienates potential Readers? Link after link after link quickly becomes a predictable, repetitive white noise and soon we find ourselves just … not … caring … anymore.
Okay, we got it. You wrote a book. Good for you! Congrats and good job! No, seriously. It ain’t easy, that’s for damn sure. Sacrifices were made, blood might have been spilled, tears certainly were shed. I have a book, too. A few, in fact, with more on the way. Books are not easy things to do.
Now, show me who you are! Why should I click your many links? Why should I buy your book? And why should I commit the time necessary to walk with you through your pages if I have no idea who you are and you evidently have NO interest in knowing who I am?
So listen up, Author:
Want to sell me a copy of your riveting read? Talk to me. Be a real person. Engage me when I Tweet you a congrats.
And DO NOT auto-DM me a “Thank You for Following” with a link to your opus and FB page when I decide to Follow Back. That’s a bit like staring at the ceiling before patting me on the back and then sticking your hand out for your $20.
Now, not all links are worthless trash. I discover A LOT of great articles and interviews via Twitter. That’s all well and good. I expect that kind of content from those particular Tweeps. These are people I’ve dealt with and enjoy. And of course people have schedules and can’t be on Twitter all day, so pre-scheduling Tweets is a perfectly reasonable thing to do.
But what are you Tweeting?
I’m writing two books, one screenplay, and two plays. And that’s not counting the other three books I’m chapter mapping, the play I’m doing rewrites on, and the other screenplay I’m scene mapping. Oh, and the life I’m living. You know, dogs to play with, an Other Half to placate, family to love and/or argue with.
Twitter, for me, is like a mini-break. I get on, set the clock, give myself 15 minutes or so to absolutely annoy the shit outta people, and then, once that time is up, sign off with a “Gotta get to work on my WIP, Tweeps” and that’s it. Personal and to the point and I love it.
Maybe I’m a naive fool — definitely a strong possibility, kids –, but I kind of think of Twitter, sometimes, as a big book signing, minus the books to sign, of course. People approach me, like the link IN MY PROFILE (thank you), chat me up, we laugh, I answer their writing questions, we laugh some more, and, lo and behold, I find myself with a sale. Is that the goal? No, of course not. Buying my book never comes up nor should it. That’s not why I’m there. The goal is to make a connection and inject some enjoyment into my day. The sale is just a nice surprise and always gets a happy dance. Still.
And it didn’t come about because of a link in a Tweet or a snippet of a gushing review. It happened because, perhaps for only a brief time, I became a real person to them. I was no longer a name on a cover, but instead someone who took an interest in their writing, their career, their questions and confusion and doubts. Their successes, both big and small. It happened because I sincerely appreciated them taking a chance and reaching out to say “hey, I loved that excerpt on your blog. I’m a writer, too. Any thoughts?”
Oh yes. I have thoughts.
The best way to fuck up Twitter — or at least MY version of Twitter — is by hiding who you truly are behind a dizzying array of auto-Tweets. Choosing the easy path of pre-set automated links and gushing snippets and ALL CAPS urging me to BUY. Not caring enough about your potential readers to actually, you know, give a few minutes every now and then to put fingers to keyboard and say “Hey, what’s up?” and then actually reply to those who respond. Nothing turns off a reader more than Tweeting back a quick “Nothing much, Awesome Author with a Great Book. What are you up to?” and receiving nothing in return. I mean, really? How long does it take to type “Argh, working my butt off here!” or “LOL” or something?
Even three small letters is a hell of a lot better than condescending silence.
So, dazzle me not with empty Tweets riddled with hyperlinked blue. Dazzle me with who you are because that’s the person I’m going to find in your book, isn’t it? IF I buy it, that is.
And that, dear Writer, is up to you.